Likelylane Privacy Policy
Last updated: June 2025
Thank you for choosing Likelylane (“we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website Likelylane.com (the “Site”) and purchase from our online store. By using our Site, you agree to the terms of this Privacy Policy.
1. Information We Collect
1.1 Personal Information You Provide Directly
When you interact with Likelylane (e.g., create an account, place an order, sign up for our newsletter, or contact customer service), we may collect:
- Name (first and last)
- Email address
- Shipping and billing address
- Phone number
- Payment information (e.g., credit/debit card number, expiration date, CVV), collected securely via third-party payment processors (see Section 4)
- Account credentials (username, password)
- Order history (items purchased, order date, order total)
- Customer support communications (any messages you send to us)
1.2 Automated Information Collected
When you visit our Site, we and our third-party service providers may automatically collect certain information via cookies, web beacons, and similar tracking technologies, including:
- IP address
- Device information (browser type and version, operating system, screen resolution)
- Usage data (pages visited, time spent on pages, clickstream data)
- Referral source (how you found our Site—search engine, social media, ads, etc.)
- Geolocation data (approximate location based on IP address)
1.3 Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences (e.g., language, region)
- Keep you logged in during a browsing session
- Analyze Site traffic and behavior (via Google Analytics or similar)
- Serve personalized content and marketing (e.g., retargeting ads)
You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect Site functionality (e.g., keeping items in your shopping cart).
2. How We Use Your Information
We use the information we collect for the following purposes:
- Order Processing & Fulfillment:
- To process and ship your orders (e.g., sending your shipping address to logistics partners).
- To send you order confirmations, shipping notifications, and updates about order status.
- Customer Service & Support:
- To respond to your inquiries, resolve issues, and provide assistance.
- To manage returns, exchanges, refunds, and other post-purchase support.
- Account Management:
- To create and manage your Likelylane account.
- To allow you to log in, view past orders, and maintain saved addresses and preferences.
- Marketing & Promotions:
- To send you newsletters, promotional offers, and product updates, if you have opted in.
- To personalize marketing content and recommend products based on your browsing and purchase history.
- Site Analytics & Improvement:
- To analyze Site usage and performance.
- To detect, prevent, and address technical issues or fraud.
- To optimize and enhance user experience (e.g., A/B testing, feature roll-outs).
- Legal & Security Purposes:
- To detect and prevent fraudulent or unauthorized activity.
- To comply with applicable laws, regulations, or legal processes (e.g., tax reporting, audits).
3. How We Share Your Information
3.1 Third-Party Service Providers
We may share your personal information with the following categories of third parties to facilitate our business operations:
- Payment Processors (Stripe, PayPal, etc.): To handle your payment transactions securely. We never store your full credit/debit card details on our servers.
- Shipping & Logistics Partners (e.g., USPS, DHL, FedEx): To ship orders to you. We provide only the information needed to fulfill your shipment (name, address, phone, email).
- Customer Relationship Management (CRM) & Email Marketing Providers (Mailchimp, Klaviyo, etc.): To send promotional emails, newsletters, and transactional emails (order confirmations, shipping updates).
- Analytics & Advertising Platforms (Google Analytics, Facebook Pixel, Google Ads): To track Site performance and deliver targeted advertising.
- Web Hosting & Cloud Service Providers (e.g., AWS, Hostinger): To host our website, store data, and ensure Site uptime.
3.2 Legal Mandates & Protection of Rights
We may disclose your personal information if required to do so by law or in response to valid legal requests (e.g., subpoenas, court orders). We may also disclose information when we believe it is necessary to:
- Protect our rights, property, or safety (and those of our users).
- Prevent or investigate potential wrongdoing, fraud, or illegal activities.
3.3 Business Transfers
If Likelylane is involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity. We will notify you via email or prominent notice on our Site of any change in ownership or uses of your personal information.
4. Payment Information & Security
4.1 Secure Payment Processing
All payment transactions on Likelylane are processed through secure, industry-standard payment gateways (e.g., Stripe, PayPal). We do not store your full payment card numbers or CVV codes on our servers. Sensitive payment data is encrypted and handled by our payment processors, who maintain PCI DSS compliance.
4.2 SSL Encryption
Our Site uses Secure Sockets Layer (SSL) technology to encrypt data transmitted between your browser and our servers. You will see a padlock icon next to our URL in your browser’s address bar when browsing Likelylane.
5. Cookies & Tracking Technologies
5.1 Types of Cookies
- Essential Cookies: Required for basic Site functionality (e.g., keeping you logged in, maintaining shopping cart contents).
- Performance & Analytics Cookies: Help us understand how visitors use our Site (e.g., Google Analytics).
- Advertising & Targeting Cookies: Used to deliver relevant ads to you on third-party sites (e.g., Facebook Pixel, Google Ads Remarketing).
5.2 Your Cookie Choices
You can manage or decline cookies through your browser settings. Most browsers allow you to:
- View and delete existing cookies.
- Block third-party cookies.
- Block all cookies (which may hinder certain Site features).
Alternatively, you can install browser plugins (e.g., Ghostery, Privacy Badger) to control trackers.
6. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:
- Order & Account Information: Retained for at least 5 years for record-keeping, tax, and accounting purposes.
- Marketing Preferences: Retained until you unsubscribe or opt out.
- Support & Dispute Records: Retained for up to 3 years to resolve potential disputes or legal claims.
- Aggregated/Anonymized Data: May be stored indefinitely for analytical purposes, as it no longer identifies you personally.
When we no longer need your personal data, we securely delete or anonymize it.
7. Your Rights & Choices
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Access: You can request a copy of the personal information we hold about you.
- Rectification: You can ask us to correct inaccurate or incomplete personal information.
- Deletion (Right to Be Forgotten): You can request deletion of your personal data, subject to certain legal exceptions (e.g., tax records, fraud prevention).
- Portability: You can request to receive your data in a structured, commonly used format (e.g., CSV).
- Restriction of Processing: You can ask us to limit how we use your data if you dispute its accuracy or if processing is unlawful.
- Object to Processing: You can object to certain types of processing (e.g., direct marketing).
- Withdraw Consent: If we rely on your consent to process personal data (e.g., email marketing), you can withdraw that consent at any time by emailing support@likelylane.com.
- Opt-Out of Marketing: To stop receiving promotional emails, click the “unsubscribe” link in any marketing email or contact us at support@likelylane.com.
To exercise these rights, please contact us at support@likelylane.com. We will respond within 30 days of receiving your request, as required by applicable law.
8. Children’s Privacy
Likelylane is intended for users aged 13 and older. We do not knowingly collect or solicit personal information from anyone under the age of 13. If you become aware that a minor has provided us with personal information without parental consent, please contact us at support@likelylane.com so we can promptly delete such data.
9. International Data Transfers
Likelylane is based in India, and the servers storing personal data may be located outside your country of residence. By using our Site, you agree that your data will be transferred across borders to India, the United States, Europe, or other locations where our service providers and business partners operate. We take appropriate measures to ensure your data remains protected in accordance with this Privacy Policy and applicable laws (e.g., by executing Standard Contractual Clauses, when necessary).
10. Third-Party Links & Services
Our Site may contain links to third-party websites (e.g., social media, affiliate partners). This Privacy Policy does not apply to third-party sites, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any site you visit.
11. Security
We implement reasonable administrative, technical, and physical safeguards to help protect your personal information from unauthorized access, disclosure, or misuse. These measures include SSL encryption, secure data storage, strong password requirements, and regular security reviews. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security; you use the Site at your own risk.
12. Changes to This Privacy Policy
Likelylane may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the revised policy on this page with a new “Last updated” date. Your continued use of our Site following any changes constitutes acceptance of those changes. If we make material changes that significantly affect how we handle your personal information, we will provide more prominent notice (e.g., banner on the homepage, email notification).
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Email: support@likelylane.com
- Address: Likelylane, Jaipur, India (for formal correspondence)
- Customer Support Hours: Monday–Friday, 9 AM–6 PM (IST)
By using Likelylane.com, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.